Using Direct Marketing Analysis Tools in SPSS for Business Insights (RFM Analysis)

Recency Frequency Monetization (RFM) is a statistical tool to categorize your customers into segments to enable you focus on those who majorly contribute your profit. You may be running a huge stores with thousand of customers or a start-up with a couple of dozen customers, RFM will make you target the right persons who can make your venture lucrative.

Football (EPL, UEFA & Champion League Games) analysis, Winner and Goals Predictions (Using R)

Betting, especially in football, is a main hustle for majority of youth in Kenya. The following trick makes predicting about numbers and not instincts, kindly exercise caution I am just snowballing your bet. Numbers matter!!! Here you’re, looking for a better way to know whether there are chances of making your bet less confusing. Betting, especially in football, is a main hustle for majority of youth in Kenya. The following trick makes predicting about numbers and not instincts, kindly exercise caution I am just snowballing your bet. Numbers matter!!! Here you’re, looking for a better way to know whether there are chances of your bet to materialize. Betting is a game of chances, akin to tossing a coin.

Principal Component Analysis & Regression

Continuation of Case Study Eigen Analysis of tared the Correlation Matrix Eigenvalue  2.2953 2.0194 0.9992 0.9483 0.5627 0.1741 0.0011 Proportion 0.328 0.288 0.143 0.135 0.080 0.025 0.000 Cumulative 0.328 0.616 0.759 0.895 0.975 1.000 1.000 Scree plot It is a plot of eigenvalues against the number of components. From the forth component the line become…

CASE STUDY EXAMPLE: Principal Component Analysis & Regression

Introduction In the process of data analysis more often than not one encounters situations where there are large number of variables in the databases. In such situation it is highly likely that some of the variable are highly correlated with each other. When highly correlated are include in classification or predictive model or the variables…

Statistics and Hacking: An Introduction to Hypothesis Testing

In the early 20th century, Guinness breweries in Dublin had a policy of hiring the best graduates from Oxford and Cambridge to improve their industrial processes. At the time, it was considered a trade secret that they were using statistical methods to improve their process and product. One problem they were having was that the […]…

Sexual and Pornographic Web Search Trend Analysis(Ke, UG & TZ)

With high internet penetration in Kenya, Uganda and Tanzania proliferation and mainstreaming of pornographic materials, especially through phones and tablets, have steadily increased. It is  influencing youth culture and adversely affecting the development of most adolescents. Numerous researchers have embarked on this area of research to understand the factors stimulating high access of erotic materials…